Tuesday, December 13, 2011

From Ideation to Execution

Ideation is always the easier part. Saying, I want to do this or I could build that slips out of our mouth because the power of our mind is limitless. We can build universes in our head, but what becomes the hardest part of it all is the actual creation & execution of said ideas. How many times have you said, I am going to do, build or create something and never actually go through with it?
Well, this time around I decided that it was going to be different for me. I am not going to be the one that says “Yes, I am going to at some point open up a restaurant.” But I instead want to be the one that actually makes it happen, and make it happen in a way that is successful not only in a business way but also in a experiential way.

With that said, I present to you a Cómodo, a restaurant that invites you into the living room of a Latin American home.

NY has been introduced (and has fallen in love) with Latin American street food. Tacos al pastor, elotes on a stick, arepas, and many other Latin American nibbles have become part of NYC foodies’ language. But this is just the beginning, and the city is ready for something more, a deeper connection to Latin American food. C√≥modo will invite its guests into the Latin American home, where they’ll taste the art behind a Latin American dinner party. It will be about the food but it will also go beyond the food, into the experience. It will be social, the way dinner parties are, good food, extraordinary wine and conversations that go deep into the night. Guests will savior the sobremesa and will strike that magic hour after a meal where the best and deepest stories are shared around a table. The food will be prepared with care, seasonality will be considered, a higher level cooking technique will be applied and bright Latin American colors will paint the plates.  Guests will come in and forget about time, the hours will pass and they will leave with a satisfaction in their hearts, stomachs and their souls. 

And so it begins. The true tales of how to open a restaurant in New York and the full process of making it happen will be told and shared. The project will hopefully be up and running very soon. I will eventually also have a kickstarter page up and running. But for the moment I am seeking funding for management partners as well as investors. If interested or know anyone that would be, please let me know!


  1. This is such thrilling news. I am so happy for you and proud of your ability to follow your dream. I know you will be successful and this place will be a huge hit. Break a (chicken) leg!

    Diane Librizzi